The main areas of the Center's scientific activity are:

• the influence of artificial intelligence on management and organizations;
• communication and relationship management in social media and on digital platforms;
• management of a digital enterprise and a virtual team;
• cybersecurity and risk reduction methods in the online environment;
• digital technologies and their role in management processes;
• strategies for obtaining and analyzing digital data;
• evolution and development of cybersociety;
• marketing in the era of digital technologies;
• digital technologies in education;
• building a competitive advantage in the era of digitization;
• enterprise intelligence 4.0 and changes in business models;
• digital culture.